Flipkart celebrates 10-year partnership with PUMA; launches ‘1DER’ in collaboration with KL Rahul

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News Desk, News Nation 360: India’s homegrown e-commerce marketplace Flipkart has strengthened its partnership with PUMA to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer K L Rahul, the new sub-brand ‘1DER by PUMA’ will be available from September 30 onwards on Flipkart, puma.com and select Puma stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers. Leveraging the opportunity to serve the evolving fashion needs of consumers across the country, and curated with a deep understanding of these consumers, the ‘1DER by PUMA’ range is a carefully selected array of products that address a very specific growing need for athleisure. The athleisure category has witnessed tremendous growth this past year on Flipkart, and ‘1DER by PUMA’ is aimed at the needs of young working professionals and college students, who continue to look for branded/ quality/ fashionable clothing that suits their ever-evolving lifestyle. Nishit Garg, Vice President – Flipkart Fashion stated that in preparation for the festive season and the Big Billion Days, they will have the widest selection of styles available for consumers across the country. They will continue to bridge the gap between metros and Tier 2+ regions, where people seek the best of current fashion trends but have limited access from a selection, range and affordability perspective. They

believe in collaborating with the best in the industry to solve the growing needs and the launch of 1DER in partnership with PUMA is aligned to this vision. According to Abhishek Ganguly, Managing Director – Puma India & Southeast Asia, 1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul’s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options that are more everyday and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing.  Commenting on the launch of ‘1DER by PUMA’ on Flipkart, KL Rahul explained his views that 1DER, for him, is a business venture born from a passion and it is really close to his heart. The collection is an extension of his love for all things street. He has been intimately involved in the entire product design and ideation process along with PUMA designers and he is really pumped about launching 1DER on Flipkart. PUMA’s understanding of the athleisure segment coupled with Flipkart’s massive market reach propelled him to create this brand and he can’t wait for people to try it out. 

Report : Anustup Kundu