Flipkart builds hyperlocal capabilities with the launch of Flipkart Quick 

News Desk, News Nation 360: Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of its hyperlocal service - ‘Flipkart Quick’ building on its technology capabilities and supply chain infrastructure. Flipkart Quick is aimed to offer unmatched customer experience, riding on wide selection, top-class quality and a new location mapping technology framework. The hyperlocal delivery model aims to tap new consumers by widening the accessibility of products and enabling consumers to order products from Flipkart hubs in their location, ensuring quick delivery. Flipkart Quick will debut in Bengaluru in select locations, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar. Flipkart Quick will adopt a latitude and longitude approach that will not only narrow down the location to be more precise but will also result in sharper delivery time. This technology

promises to not only speed up the last mile process but also bring more accuracy to the address mapping system, hence avoiding chances of mismatch or re-attempts. Modernising consumers’ daily shopping experience in terms of product accessibility, availability and affordability, Flipkart Quick will provide consumers with a handpicked assortment of more than 2,000 products in categories varying from Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items and Home Accessories in the first phase. Consumers can choose to order in the next 90 minutes or book a 2-hour slot as per their convenience. Customers can place orders any time of the day, and get their orders delivered between 6 am to midnight, starting with a minimum delivery fee Rs 29. Sandeep Karwa, Vice-President, Flipkart, told this is a great model for India as households of all sizes are already used to their neighbourhood Kirana stores. In fact, Indian families are so comfortable with what they call the hyperlocal context, that there is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers - now with the convenience of e-commerce. While they start with their dark store (no-walk-in) model, wherein they enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships. 

Report : Anustup Kundu

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