Flipkart enables cross-border trade for local Indian MSMEs, partners with Sastodeal in Nepal


News Desk, News Nation 360: Flipkart entered into a strategic partnership with Sastodeal, a leading e-commerce company in Nepal, to initiate cross-border trade opportunities for its lakhs of sellers. Under the partnership, Sastodeal will host products from Flipkart marketplace sellers operating across the categories of babycare & kids, audio devices, men’s clothing, women's ethnic wear, and sports & fitness, among others, in turn opening access to Nepalese customers. Flipkart Private Brands-  MarQ and SmartBuy will also be listed on the Sastodeal platform, with a focus on categories such as electronics, home appliances/home decor, and furnishings. Providing sellers partners yet another opportunity to manufacture locally and expand reach beyond India, Flipkart will enable sellers to make these private brands readily-available to Nepalese consumers, with the fulfilment promise by Sastodeal. As MSMEs across the country bounce back and continue to look towards newer avenues for business growth, opportunities like these give them further confidence in the potential of e-commerce platforms.  Flipkart  currently  has  2,00,000  sellers  across India, with more than 50% of

them coming from smaller cities such as Jaipur, Lucknow, Ludhiana, Meerut, Surat, Kanpur, Agra, Coimbatore, and Ahmedabad, among others. In line with its commitment to the ecosystem, the partnership with Sastodeal will build the long-term development of the e-commerce industry in both countries. Jagjeet Harode, Head of Marketplace, Flipkart, told the partnership with Sastodeal, a homegrown brand like theirs, will not just open doors for a wider market reach to their sellers but also allow them to boost their business significantly. E-commerce business in Nepal has huge potential as more and more consumers take to online shopping. The trust a brand like Flipkart has amongst consumers along with the love of a local company like Sastodeal enjoys; makes the value proposition for consumers even more exciting. They are confident that new growth avenues such as this will boost the economic sentiment and growth prospects for local MSMEs in India. Amun Thapa, CEO, Sastodeal, told the opportunity brought by Flipkart for Nepalese consumers is going to build a strong growth story for e-commerce in their country. Customers in Nepal increasingly look forward to products with best in class features and quality, and with a trusted brand like Flipkart, they can fulfil their requirements and enhance their experience on their platform. They are ensuring that customers get access to these products readily and hoping that together, this partnership can modernize the consumer landscape in Nepal significantly, especially in the current times. According to Dev Iyer, Vice President - Private Brands, Flipkart, the preference of consumers in a country like Nepal is very similar to India. They are confident that the adoption of their Private Brands MarQ and SmartBuy will be strong. Their partner Sastodeal enjoys immense consumer trust in the Nepal market, which gives them further encouragement that consumers will love what they have to offer under the partnership. 

Report : Anustup Kundu