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Flipkart partners with Sony Entertainment Television’s Shark Tank India

News Desk, News Nation 360 : Driven by a mission to proactively scale India’s ecosystem for entrepreneurship, Flipkart announced its partnership with Sony Entertainment’s upcoming show - Shark Tank India, today. Shark Tank, a globally renowned business reality format, has reinvigorated businesses in over 40 countries (since its first launch in 2001) and now, the very first India edition promises to accelerate the Indian start-up ecosystem as well. Shark Tank India will give a platform for business ideas, business prototypes, or active businesses to be evaluated by experienced investors and business experts (aka the Sharks) for investment. Produced by StudioNEXT, Shark Tank India will premiere on December 20, and air every Mon-Fri at 9:00 pm on Sony Entertainment Television. As part of this partnership, several Flipkart sellers will also get to pitch their business ideas to the Sharks, giving them an opportunity to seek potential investments. Furthermore, many participants (entrepreneurs) of Shark Tank India will have their products featured on Flipkart, India’s homegrown e-commerce marketplace, that will provide them access to millions of consumers across India. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group stated that their partnership with Sony Entertainment’s Shark Tank India is another step towards their vision to encourage, build and nurture entrepreneurship in India. It gives them the opportunity to play a role in expediting ecosystem growth by giving these inherently talented entrepreneurs from different parts of the country a platform to grow their business. They believe that this partnership will be a catalyst to reviving the spirit of entrepreneurship, in their continued efforts to support Start-up India. According to Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India this is the first season of Shark Tank India, and they are delighted to partner with Flipkart. They are happy to have onboard like-minded partners who are open to innovative solutions that help in driving their proposition further through the association. Shark Tank India is not just a platform but an opportunity that will help propel entrepreneurial mindset in the country to greater heights. 

Report : Anustup Kundu