Flipkart - Indian MSMEs bounce back ahead of Independence Day

News Desk, News Nation 360: Digital India takes a new stride as local Indian MSMEs continue to unlock the potential of e-commerce and digitization. Kickstarting the festive season, sellers on the Flipkart Marketplace platform witnessed significant business growth in the company’s recently concluded five-day-long Independence Day Sale from August 6-10. During this period, the Flipkart marketplace platform recorded a 54 per cent increase in transacting sellers compared to last year. The Independence Day Sale event saw participation from sellers primarily from Tier 2 cities and beyond; that have now become local businesses with strong growth pipelines. This Independence Day being the first major sale-event for the newly onboarded sellers, the marketplace saw maximum participation of sellers from New Delhi, followed by Surat, Jaipur, Mumbai, Bangalore, Kolkata, Ghaziabad, Hyderabad, Ahmedabad and Agra. Subsequently, cities such as Dharuhera, Datia, Harapanahalli, Cachar, Motihari, Purnia, Tezpur, Sibsagar, Dholpur and Etawah became the new cities that saw the highest number of seller participation. Key categories that led seller growth included - grooming, household items, books and media, food and nutrition, toys, makeup and fragrances, women ethnic contemporary wear, personal healthcare, home furnishing and mobile protection. Bhupendra Patel, one of the sellers from Panipat who participated in Flipkart’s Independence Day sale, is elated by the kind of growth his online business, Home Sizzlers has seen on the platform, despite the external situation. Home Sizzlers operate in selling curtains and bedsheets and saw almost double the sale this season. According to him, once he was successfully able to resume his operations on the platform by May-end, his business has seen an upward growth of 10-15% each month. Because of this growth, he has been able to continue not just supporting his workforce throughout this phase, but also give them additional financial compensation to manage their household requirements. Madhusudan who runs his online business on Flipkart by the name TRIPR, is excited about the growth his business saw in the recently concluded sales and feels that opportunities like these help boost his business growth and enables him to relook at his strategy. Catering to the Men’s and Kid’s wear category, his business saw 2.5x growth in order nos. during the Independence Day sale. Coupled with insights shared by his account management team at Flipkart, Madhusudan was able to ramp up his offerings in casual and innerwear as part of his portfolio. 

Report : Anustup Kundu

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