Flipkart Returns with its Annual The Big Billion Days
News Desk, News Nation 360 : Flipkart, India’s homegrown e-commerce marketplace, announced the timeline of its biggest flagship event of the year, The Big Billion Days - which will commence from October 16th. The 6-day event sets the tone for the country’s festive season, as millions of consumers, sellers, artisans, and brands come together to celebrate. The Big Billion Days event will focus on delivering its promise of a wide range of products with great value propositions to existing and new consumers while providing growth opportunities to MSMEs and sellers across the country. The Big Billion Days are also set to expand the festive cheer to further generate employment opportunities in the country. This year, the sale-event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand. Flipkart has enabled thousands of new sellers to join its platform in the last six months while hand holding them through their e-commerce journey including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising and speed. In addition, the company has hosted several virtual learning and development events where sellers get a chance to speak with Flipkart representatives and leaders to understand and gain insights into the best practices to attain maximum benefits of e-commerce during the festive season. Exciting deals across top categories such as Mobile, TVs & Appliances, Electronics & Accessories, Fashion, Beauty, Food, Toys, Baby Care, Home & Kitchen, Furniture, Grocery, and Flipkart’s Private Brands are being offered by the lakhs of sellers and Flipkart Samarth artisans, weavers, handicraft makers, and other under-served communities. Bringing customized offerings and unique products, Flipkart has also forged new strategic partnerships with top brands across each category to bring a wide assortment of products and deals to ensure that consumers from metros to Tier IV cities look forward to The Big Billion Days. Moreover, this festive season consumers will also experience 2GUD through its social commerce platform to witness an uninterrupted video shopping experience with their favourite influencers showcasing the best offers on the latest fashion trends, gadgets, beauty, and more. The Big Billion Days this year will bring exciting and stellar offers each hour, brought by lakhs of sellers and thousands of brands across categories. Further, Flipkart Plus customers will also enjoy an Early Access on October 15th. Announcing the launch of The Big Billion Days 2020, Kalyan Krishnamurthy, CEO - Flipkart Group, said that the Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations. This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers, they have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.
Report : Anustup Kundu