Flipkart Samarth celebrates one year of democratising e-commerce for Artisans, Weavers & under-served communities

News Desk, News Nation 360: Flipkart, India’s homegrown e-commerce marketplace, today celebrates the first anniversary of its Flipkart Samarth program. The program was launched with the objective of building a sustainable and inclusive platform for under-served, domestic communities and businesses to empower them with greater opportunities and better livelihood. Flipkart Samarth gives these businesses access to its growing pan-India customer base of more than 200 million, thereby making commerce truly democratic in the country through locally developed technology. At the completion of one year, Flipkart has further strengthened

its offerings through the Flipkart Samarth program and is introducing a host of new benefits for its seller partners. These benefits include a commission waiver of 0% for the first 6 months for any Flipkart Samarth seller onboarded to the platform. Post 6 months, these sellers will be charged a standard 5% commission, at par with the industry standards, giving them greater scope to grow their business online as they face social and economic challenges. Flipkart Samarth Sellers will be granted free cataloguing support for limited no. of products, advertising credits for the first month to help them garner prominent visibility on the platform, registration and listing training to hand-hold them as they familiarize with e-commerce and constant seller support along with a dedicated space in Flipkart’s fulfilment centres. Pratap Chandra Sarangi, Minister of State, MSME, Government of India, told MSMEs are the most

vibrant and dynamic contributors to the country's economy. It significantly contributes to the growth of the country and has a huge potential to do more.  As witnessed in several industries, private and public entities are coming together for advancements and this would go a long way in the e-commerce space too. One of the key benefits would be that it can help Indian MSMEs and the handicraft sector adopt a global outlook. Dr Navneet Sehgal, Additional Chief Secretary, MSME, Export Promotion, Khadi & Village Industries, Government of UP, told the Atmanirbhar Bharat is a call to action to rapidly ramp up competitiveness and propelling economic growth. To take ‘Make in India to a higher level, partnerships will play a vital role in amplifying the multi-sectoral role that MSMEs can play. Flipkart’s partnership with the U.P. Khadi Board under the Samarth program has driven significant business impact for sellers from Uttar Pradesh in the Khadi and handloom sector. It is especially heartening to see a businessman from Lucknow become a top seller of the Flipkart Samarth program and playing a leading role in driving the program ahead. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, told as a homegrown company they aim to democratize commerce in the country for big and small businesses, and sellers across the country using innovation & locally developed cutting edge technology. Flipkart Samarth underlines the inclusive nature of the ecosystem they have created that benefits everyone, especially the under-served sections of the society. The program is in line with their vision of solving complex challenges that the country faces on both the business and the consumer front side, by using technology. They will continue their efforts towards breaking the social and demographic barriers for these communities and bring them into the fold of the formal economy. 

Pic : Courtesy

Report : Anustup Kundu

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