Mars Wrigley brings a new, nutty twist to Snickers® with the launch of fruit & nut variant

News Desk, News Nation 360: Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit & Nut, a new variant of its much-loved chocolate brand. The all-new SNICKERS® Fruit & Nut offers a base of nougat with delicious fruits and nuts such as cashews and raisins, topped with a layer of caramel and enrobed with chocolate. The new variant has been launched exclusively for the Indian consumers, in light of Mars Wrigley’s ambition to

focus on their commitment to the market. SNICKERS® Fruit & Nut is a significant step towards strengthening the company’s India portfolio as a part of its localization strategy and has been developed to suit the local taste preferences of the consumers here. Available for a limited time only, the new variant to the SNICKERS® range will build on India’s love for dry fruit and chocolates and has been launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’, giving a spin to the brand’s global proposition of ‘You Are Not You When You Are Hungry’. Kalpesh R Parmar, General Manager, Mars Wrigley, India, told ever since its launch in the country, SNICKERS® has successfully become synonymous with hunger satisfaction, and its several new variants have received widespread love from its loyal consumer base. The new variant promises a delicious twist to an all-time consumer favourite, and they are confident that SNICKERS® Fruit & Nut will be well received by consumers across the country. SNICKERS® Fruit & Nut will be available across traditional and modern trade outlets for Rs. 25 and Rs. 50.

Report : Anustup Kundu

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