Bollywood Diva Yami Gautam is the New Brand Ambassador of Good Vibes


News Desk, News Nation 360 : Inspired by nature’s good intentions and crafted with its goodness, Good Vibes, a Purplle private brand, announces Yami Gautam as their brand ambassador. The Bollywood beauty will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range. Good Vibes is a Purplle owned private label, with an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. Centred on the glow offered by natural ingredients, the campaign unravels to display that with Good Vibes Serums, you will never miss the glow. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. Speaking on the occasion, Nippun Aneja, Chief Business Officer, Purplle.com, said that they are delighted to have actress Yami Gautam on board as the first ambassador

for Good Vibes. The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products. Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connection with the Indian audience, they envision Good Vibes reaching every household across the country. As they kick-start their first campaign, #GlowKaMissingPiece, they will continue to create magic with Yami, inspiring women to be their best selves, naturally! Yami Gautam exudes the girl-next-door charm and her appointment, as ambassador, will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. In the recent past, Yami Gautam has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has a strong synergy with the brand’s belief in using natural beauty ingredients while staying away from harmful chemical ingredients.

Pic : Courtesy

Report : Anustup Kundu