Gowardhan Ghee launches a New Winter Campaign - Thand Padi
News Desk, News Nation 360 : Ghee is an important ingredient of Indian kitchens and the campaign aims at reiterating the immunity-boosting power of ghee. Parag Milk Foods Limited, the makers of India’s favourite dairy products like Gowardhan, Go, Pride of Cows and Avvatar, launched an exclusive campaign for their flagship product Gowardhan Ghee emphasizing the importance of consuming ghee during winters. The video depicts the excitement of a young boy with the onset of the winter season and shows how everybody in his family is preparing for this season by purchasing thermals, washing blankets, enjoying a hot cup of tea. The preparation is incomplete as the family realizes that the container of Gowardhan Ghee is empty. This quickly prompts the grandmother to tell her son to get Gowardhan Ghee while returning home. The campaign subtlety points out while we prepare for winter from the outside, it is equally important to prepare our body from the inside through a healthy and nutritious diet. Akshali Shah, Sr. VP- Strategy, Sales & Marketing stated that through this Campaign, their aim was to spread the message that while they prepare themselves for winter through small rituals, it is imperative to maintain their health through consumption of the much-needed nutrients. This is possible by adding ghee to their winter essentials to help them keep warm and strong against the dropping temperatures. They have taken a 360-degree holistic approach by promoting the Campaign on TV, Radio & Digitally. They hope that their customers will resonate with this campaign and continue to relish their products across seasons. Gowardhan Ghee Thand Padi film is directed by Nitish Budhkar and shot by Dhananjay Navagraha. The larger campaign aims to build awareness of cow ghee amongst the youth and urban population.
Report : Anustup Kundu