Grofers to Partner with Local Entrepreneurs for its Grofers Market Initiative
News Desk, News Nation 360 : Grofers, India’s biggest grocery retailer, has announced the launch of ‘Grofers Market’- an initiative to help aspiring local entrepreneurs in the country. As part of this initiative, Grofers will partner with local entrepreneurs by providing them with an opportunity to build their own fully branded Grofers Market store in their city. The company will also deliver price competitiveness and experience of a supermarket along with the convenience of the neighbourhood Kirana store through this initiative. Commenting on the move, Saurabh Kumar, Founder, Grofers said that they, at Grofers, have always been committed to empowering small entrepreneurs and businesses, and their Grofers Market initiative will be a step forward in this direction. Grofers Market will enable them to help local entrepreneurs with increased profitability and technological assistance. More than 90% of the Indians purchase groceries from neighbourhood stores, and their latest move will help these customers with an experience of a supermarket having a wide range of branded, quality products at unmatched prices. They are sure that with Grofers Market, they will be able to move closer to their customers and extend their online expertise to ensure access to high-quality products and maximum savings on everyday purchases. In its strategic association,
Grofers will assist the local partners with supply and business insights to help them scale their business. It will also extend training for POS handling, customer retention, and data algorithms, which will help in inventory planning, thus providing maximum returns to partners on their investment. Grofers has currently partnered with 15 entrepreneurs in cities such as Rohtak, Bhiwani, and Mathura in the first phase of the initiative and plans to expand this to 100 cities in the current fiscal. Every store under Grofers Market will range between the sizes of 1000-2000 sq. ft. This initiative will enable the company to readily expand and reach the next set of online/offline users across expansion cities. It will also help to deepen the penetration of its home-grown private labels- G-Brands, as well as bring customers closer to national brands at unmatched price points.
Pic : Courtesy
Report : Anustup Kundu