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Child Nutrition Brand Groviva Launched in West Bengal

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News Desk, News Nation 360 : The Umesh Modi Group (UK Modi Group), a diversified industrial conglomerate with interests in Pharma, Health & Nutrition, Cosmetics, Writing instruments, Power, Sugar industries and AlcoBevs, announced the launch of child-nutrition brand Groviva in Kolkata. West Bengal which contributes almost 20% to the child health drinks category is the first state identified for the launch of 'New Groviva'. Umesh K Modi, Chairman of, UK Modi Group said that they are absolutely thrilled to bring Groviva to West Bengal. Over the last 3 years, Groviva has gained significant recognition for its formulation as per Indian standards and thus, seen high levels of recommendations by Indian paediatricians in the child nutrition category, making it the topmost prescribed brand in the category. They have

developed its formulation in such a way that consumers can continue to use just 2 scoops of the product, twice a day while getting the right dose of nutrition. He is sure New Groviva will also get the same level of acceptance in West Bengal, a state with discerning consumers with a strong appetite for high-quality products. He also thanked Subhashree Ganguly, a mother herself, for joining the Group for the launch of the product. Groviva contains 38 key nutrients including Certi5 signature nutrients and complies with ICMR guidelines. The product is taste-tested and customised as per the Indian palate. According to an AC Nielsen research conducted on - 900 mothers and - 600 children, Groviva was rated superior in taste,

aroma, colour, mouthfeel and after taste compared to the leading brands in the category. Similarly, Groviva was used in one of the largest observational studies conducted on 763 Indian kids by 146 Paediatricians across 116 cities in India to assess the role of nutritional supplements in growth & development in children 2 -12 years. There was a statistically significant improvement in height, 'weight BMI observed within 6 months of intake. The study is also published in the 32nd World Congress of Paediatrics, Barcelona Spain. Umesh K Modi, Chairman, UK Modi Group and popular Bengali Actress, Subhashree Ganguly unveiled the new product at an event hosted in the city. West Bengal, the top contributing market (20%) for the child health drinks category is the first state to launch New Groviva. 

Pic : Krishnendu Kundu

Report : Anustup Kundu