LAY’S launches a new campaign #Heartwork
as an ode to the unseen heroes
News Desk, News Nation 360: LAY’S, India’s favourite potato chip brand, launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. #HEARTWORK, this campaign is a heartfelt, emotional ode to each hero in the brand’s supply chain who works relentlessly against all odds to ensure Lay’s brings joy to millions across the country. The campaign film signifies that each pack of LAY’S is a celebration of the #HEARTWORK of unseen heroes; Farmers, Factory Workers, Truck Drivers, Distributors, SalesForce, Retailers, and Delivery Executives, whom we don’t always get a chance to thank in person. Through this film, the brand extends its sincere appreciation and gratitude to them on behalf of the company and every consumer who enjoys LAY’S. Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, told every step of the journey from farm to finger is filled with countless stories of people who face tough challenges but overcome them with dedicated efforts and with a smile on their face. They might be working behind the scenes, but they are the real heroes of the story. With the #HEARTWORK campaign, they want to extend their sincere gratitude & appreciation to each one of them. It is thanks to their efforts that LAY’S is able to bring joy to millions of consumers in India. Ritu Nakra, WPP India Lead – PepsiCo Foods, told #Heartwork is their latest endeavour acknowledging the tireless spirit of all the people who are behind the scenes who have ensured the uninterrupted supply of LAY’S to the consumers. This community spirit inspired Team WPP to create a warm and touching story of deep gratitude. LAY’S helps build and celebrate connections and with this film, they expand the narrative of heartfelt connections to the unsung heroes. LAY’S India works with over 24,000 farmers, 4300 factory workers, 2400 distributors, 6.5 lakh retailers, and 5000 sales staff, who are proudly delivering joy across the country each day. It’s a succinct yet heartwarming depiction of #HEARTWORK from lush green potato farms to fingers that consume a pack of Lay’s with utmost joy.
Report: Anustup Kundu