Hero Motocorp Brings Back Hero Colabs
News Desk, News Nation 360 : Aligned with its mission to Create, Collaborate & Inspire, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has enhanced its marquee ‘collaborative’ platform – Hero CoLabs – into a crowd-sourcing platform. Kicking-off the new journey is ‘The App Challenge’ which provides an ideal platform to budding programmers, developers, students, fans, and professionals to showcase their technical skills, creativity and designing ability. The Grand Prize for the top three entries from India and across the globe will be the Hero Xtreme 160R (Hunk 160R in Colombia & Peru and Thriller 160R in Bangladesh). Special mentions, one in each country, will receive cash rewards. In addition to these prizes, Hero MotoCorp
may incorporate the winning ideas/ designs into its future Apps, thus making the experience even more memorable for participants by bringing their vision to reality. As part of the Challenge, participants will be required to re-design the UI/ UX of the Hero Customer App. They will also be required to recommend features to increase engagement on the App. The participants will be judged on two criteria - Interface design and the ease-of-access of existing and new features. Malo Le Masson, Head of Strategy, Hero MotoCorp, said that Hero CoLabs is an exciting crowd-sourcing platform, which allows individuals to showcase their skills. This initiative is based on one of the pillars of their Mission - Collaborate. With this stimulating platform, they are providing a stage for creative minds to translate their vision into reality. This is a platform that brings solutions to customers from customers. The Winners and Special Mentions will be announced on December 25, 2020, through Hero MotoCorp’s social media platforms. The first edition of Hero CoLabs – The Design Challenge – received over 10,000 registrations. After submission of entries on the official website, Hero MotoCorp shortlisted and posted the top 100 designs, 50 in each category, on the website for voting. Participants also had the opportunity to post their designs on their personal Social Media pages to maximize the support for their entries.
Pic : Courtesy
Report : Anustup Kundu