HDFC Bank, A.R. Rahman & Prasoon Joshi present #HumHaarNahiMaanenge
News Desk, News Nation 360 : HDFC Bank released #HumHaarNahiMaanenge (we will not give up), a collaborative song of hope. The single is a tribute to the indomitable spirit of India and millions of Indians who are standing together to fight the COVID-19 pandemic. The song was conceptualized as a clarion call to spread hope, positivity and motivation. The powerful, emotional track reminds people that we are in this together and we will get through it together. The song brings to fore the many moments of kindness, hope, support, courage and care that are shining through in these challenging circumstances. The song is composed by Oscar and Grammy Award-winning musician A.R. Rahman, and the lyrics are penned by noted lyricist and poet, Prasoon Joshi. The track also brings together an ensemble of musicians from all over India. The featured artists include renowned names such as Clinton Cerejo, Mohit Chauhan, Harshdeep Kaur, Mika Singh, Jonita Gandhi, Neeti Mohan, Javed Ali, Sid Sriram, Shruti Haasan, Shashaa Tirupati, Khatija Rahman and Abhay Jodhpurkar. India's premier percussionist Sivamani, sitarist Asad Khan and bass prodigy Mohini Dey are also part of this esteemed project. Ravi Santhanam, Chief Marketing Officer, HDFC Bank said that as a socially responsible corporate citizen they want to do the best that can be done for the nation, Music is universal; it lifts the spirit and soothes the soul. Through this tribute, they want to touch the heart of every person in the country and let them know that they are not alone. Together, they will emerge stronger. Right now, every contribution bolsters the nation’s effort to fight the pandemic. They salute the undying spirit of the countrymen and reiterate their commitment to help and support to defeat COVID-19.
Report : Anustup Kundu