Hungama Launched its Marathi Original Padded Ki Pushup in Hindi
News Desk, News Nation 360 : India’s leading digital entertainment company, launched ‘Padded ki Pushup’, its hit Marathi original show, in Hindi. A comedy, the show follows the life of Aditya, a newly married man who secretly works as a lingerie salesman and is trying hard to hide the nature of his work from the prying eyes of his mother-in-law. Since its launch the show has received over 10 million episodic views and has been appreciated by both, Marathi and non-Marathi speaking viewers. Headlined by some of the most renowned faces of the Marathi entertainment industry, Aniket Vishwasrao, Tejashri Pradhan, Kishori Ambiye and Saksham Kulkarni, ‘Padded ki Pushup’ is directed by Akash Gursale and is produced by Hungama Digital Media in association with CafeMarathi. Speaking about the launch of Padded kiPushup in Hindi, Neeraj Roy, Founder & CEO, Hungama Digital Media said that Hungama Originals have allowed them to offer stories that are locally relevant, yet have a universal appeal. Though created in Marathi, Padded ki Pushup’s storytelling and narrative had a wide appeal and resonated with an audience that did not speak the language. They are delighted to launch the show in Hindi and are certain that with this they’ll be able to increase the reach of this series by 5X in non-metro regions. Besides Hungama Play, the show will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, AirtelXstream App, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Report : Anustup Kundu