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GJC launches India’s largest shopping festival ‘India Jewellery Shopping Festival, 2023’ 


News Desk, News Nation 360: All India Gem and Jewellery Domestic Council (GJC), the apex trade body that unites jewellery manufacturers, wholesalers, retailers, and exporters, announced the launch of the Jewellery Shopping Festival (IJSF) in Kolkata. The festival has commenced on 15th October and will go on till 22nd November and will be held across the country in 200 cities. Renowned Bengali actress Koel Mallick graced the launch event with her presence. Shruti Hassan has been appointed as the brand ambassador for IJSF 2023. Divine Solitaires is Powered by the sponsor for this event. The festival will offer benefits to both the B2B and the B2C segments wherein business owners


can be a part of the festival by paying an enrolment fee and choosing from one of the several subscription plans that are available to them. Any purchase worth Rs 25000 will attract an assured coupon and limited-edition silver coin. There are dazzling rewards like a 25-gram gold coin on every set of 5000 coupons. Other giveaways are 5 prizes of 1 kg gold each, 5 prizes of Jadau jewellery worth 10 lakhs each, 5 prizes of temple jewellery worth 10 lakhs each, 10 prizes of diamond and precious stones studded jewellery worth 5 lakhs each, 10 prizes of gold jewellery worth 2.5 lakhs each and 100 prizes of diamond studded gold coin from Divine Solitaires. Dinesh Jain, GJC Director & IJSF Convenor stated that IJSF expects to generate business worth Rs.1,20,000 crore from over 200 cities. This is a business growth of roughly about 30-35%. The festival is also expected to generate huge employment opportunities in the jewellery industry. The upcoming India Jewellery Shopping Festival is planned in such a way that it will not only boost the jewellery industry but also restore customers' trust in jewellers and their high-quality jewellery as the most secure and long-lasting investments, contributing to overall social security. According to Saiyam Mehra, Chairman, Chairman GJC, important industry participants have shown a great deal of interest in the IJSF, which is a potential pool for all jewellery traders. Both manufacturers and customers benefit from the event. This is the jewellers' opportunity to expand and increase sales. Customers are rewarded and business is encouraged by the event. Additionally, by promoting the usage of respectable jewellers with proven business plans, it promotes professionalism and adherence to accepted business practices.

Pic : Krishnendu Kundu

Report : Anustup Kundu

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