Josh Conducted India’s Biggest Online Antakshari
News Desk, News Nation 360 : Josh – India’s fastest-growing and most engaging short video app recently concluded #Let’sPlayAntakshari, the biggest Antakshari ever played in India on a digital platform, during the week of World Music Day 2021. Engaging creators and users across Bharat in a virtual celebration on the app, the online programme was hosted by renowned singer and comedian Sugandha Mishra and received participation from ace musicians and singers in the industry including Mika, Shaan, Neeti Mohan, Sukhbir, Ankit Tiwari, Salim-Sulaiman, Neha Bhasin, Mamta Sharma and Abhijeet Sawant. Umang Bedi, Co-Founder, Josh said that In what has been indeed a challenging year for all of us, celebrations like these bring satisfaction to their hearts and evoke the spirit of oneness in us. While #LetsPlayAntakshari provided their audiences with a rich musical week, it was also a step towards Josh’s commitment to giving exposure to budding creators to collaborate with top-level artists and showcase their talent. As the famous saying goes – ‘baithe baithe kya karein, karna hai kuch kaam, shuru kare antakshari leke prabhu ka naam’ – so they thought why not make use of this opportunity while staying safe at the homes. #Let’sPlayAntakshari that launched on June 21, 2021, ran till June 27, 2021, in a fun and highly engaging format. Every day, one iconic singer dropped a theme (say ‘Mausam’), a word (say Dil) or a letter (say ‘M’) on the platform inviting wide-range participation and videos from users and creators. What elevated the fun and set this one-week music extravaganza apart, was that thousands of users and creators across India shared exciting videos featuring themselves in duets with celebs. The app’s Antakshari special filter was a hit among users as it made them look and feel like a star. By the end of the high-octane campaign, #Let’sPlayAntakshari clocked spectacular engagement with over 50,000 videos being uploaded by 12,000+ creators, garnering over 2.1 billion views on Josh. The top 5 winners of the online game were rewarded with cash prizes; the top 100 creators and top 100 UGC users were also gratified by the Josh team.
Pic : Courtesy
Report : Anustup Kundu