Cipla Launched its New Campaign #InhalersHainSahi

This campaign is to make Conscious that Inhalers are Right for Asthma Patients

News Desk, News Nation 360 : Asthma is a chronic (long term) disease usually characterized by airway inflammation and narrowing of the airways, which can vary over time. It is estimated that in Kolkata local doctors daily see an average of around 65 patients suffering from asthma/respiratory diseases. The paediatric asthma segment has also seen a significant increase on a year on year basis (doctors reckon they see an estimated 30-35 new cases of children with asthma every month). On an average until the date in 2019, while Kolkata has seen a 45% increase in the number of people suffering from asthma as compared to last year, approximately, one-third of population from Kolkata will develop asthma at some time, mostly before the age of 20. Meanwhile, the number of patients using inhalation therapy has increased in the last few years, an estimated 65% of asthmatics discontinue inhaler use. The reasons for the prevalence

of asthma in Kolkata include amongst others air pollution attributed to the increase in air particulate matters, pollen, smoking, food habit, nutritional deficiency, hereditary predisposition and large ignorance amongst parents. The percentage and volume of lung diseases, especially asthma have gone up in Kolkata especially in Kolkata. Despite the increasing prevalence, asthma remains one of India’s poorly-controlled diseases. The 2nd chapter of the #BerokZindagi campaign launches multi-media awareness campaign Asthma ke liye inhalers hain sahi - #InhalersHainSahi. The new campaign #InhalersHainSahi focuses on generating awareness and education about asthma besides its appropriate line of treatment with inhalers and continues to inspire patients to live a barrier-free life. It is evident that asthma is on the rise in India and there is little awareness about the most effective therapy to offer. With the eminent personalities like Actress Radhika Apte, Celebrity chef Vikas Khanna, Arjuna awardee Badminton player Parupalli Kashyap and Digital influencer Shristi Dixit, the campaign emphasis on the social stigma associated with asthma & inhalation therapy. The campaign emphasis that Inhalation therapy is the foremost and most effective medication for any asthmatic patient compared to oral therapies like tablets and syrups. With inhalation therapy, the drug acts directly on the lungs instead of flowing through the bloodstream and other organs of the body. Thus, there is lesser drug dosage and hence fewer side effects. It is, in fact, the safest treatment option for asthmatics. Shaik Tulla, Vice President, Cipla said that The first leg of #BerokZindagi was very well received and saw a 14% increase in people’s awareness and acceptance levels for inhalation therapy 1. This campaign intends to continue inspiring millions across India. While positive shifts testify the success, there is much to be done still for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use in public. Hence, they shall continue their work through #InhalersHainSahi. 

Pic : Courtesy

Report : Anustup Kundu

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