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ITC Ltd.’s Aashirvaad Svasti Launched the Quintessential Mishti Doi

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News Desk, News Nation 360 : ITC Ltd.’s Aashirvaad Svasti has entered the region’s highly popular sweet curd category with the launch of Aashirvaad Svasti Mishti Doi. The announcement further strengthens Aashirvaad Svasti’s portfolio offerings in the dairy segment. The brand endeavours to establish a strong foothold in Kolkata’s organized sweet curd market, driven by consumers’ love for the traditional Bengali dessert and its multi-occasion led consumption. With consumers, today seeking superior quality products with attributes like hygienic packaging, a growing consumer preference for branded Mishti Doi has given the brand an impetus to enter this segment. Commenting on the launch, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited said that they thank the Kolkata consumers for their unwavering support and patronage to Aashirvaad Svasti’s fresh dairy offerings like Milk, Curd, Lassi and Paneer since their launch in 2018. Now, they are delighted to enter the sweet curd segment on the auspicious occasion of Jamai Sasthi, a festival celebrated widely by the Bengali community across West Bengal. They are confident about receiving an encouraging response to their latest offering from their consumers in Kolkata. Aashirvaad Svasti

Mishti Doi is rich and creamy in taste with a thick and smooth malai layer on top. This launch is another step towards broadening Aashirvaad Svasti’s superior product offering with the purpose of continuing to delight their consumers’ taste buds. In due course, they will also be expanding their sweet curd portfolio with the launch of Aam Doi. Priced at Rs.20 for its 85g pack, Aashirvaad Svasti Mishti Doi will be available in all general trade outlets across Kolkata. Aashirvaad Svasti Mishti Doi will come in an attractive cup format that has culturally relevant elements, which is at the centre of its packaging design philosophy.

Pic : Courtesy

Report : Anustup Kundu