ITC’s B Natural and Amway India Collaborate to launch first of its kind Immunity Offering in Fruit Beverages
News Desk, News Nation 360 : In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit & Fiber to them with the launch of the B Natural + range. Amway is appreciative of ITC's efforts in conceptualising the new product idea. To ensure that the B Natural + range reaches consumers through a credible and expert partner and to get quick consumer feedback, this range is being launched with Amway India. As a strategic partner in the space of health and immunity, Amway India is expected to further accelerate reach to the consumers. Subsequently, the new range will also be available nationally across modern trade format, general trade stores and e-commerce websites, through ITC’s PAN-India distribution network. The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade. During
these trying times, Immunity has emerged as a key focus area. This Clinically proven Ingredient was tested in a randomized, double-blind placebo-controlled clinical study conducted over a period of 3 months keeping in mind all the guidelines by ICMR and the study is registered in CTRI. Commenting on this unique partnership, Hemant Malik, Divisional Chief Executive − Foods Division, ITC Ltd. said that at ITC, they are committed to developing world-class Indian products that address the needs of the Indian consumer. Given the current health crisis, Immunity of the entire family has emerged as a key consumer priority and B Natural proactively spearheaded the endeavour of providing an effective fruit beverage range with this summer that could contribute to supporting immunity with a clinically proven ingredient. ITC’s innovation engine has been at work during this pandemic and the tireless efforts of their colleagues in the ITC Life Sciences and Technology Centre has made the development of this range possible within a record time of fewer than two months. The new B Natural + range will be available in two popular variants – Orange and Mixed Fruit with a clinically proven ingredient to support immunity will be available in 1 liter packs at a price point of INR 130.
Pic : Courtesy
Report : Anustup Kundu