ITC Ltd.’s Fabelle launches India’s first FMCG chocolate bar infused with Ruby chocolate

Fabelle Choco Deck Milk & Ruby Chocolate

News Desk, News Nation 360:  In-line with the chocolate maker’s endeavour to deliver one-of-a-kind chocolate experiences for Indian consumers and set trends with distinguished chocolate offerings, Fabelle has announced the launch of a unique and differentiated Fabelle Choco Deck Milk & Ruby Chocolate to delight chocolate connoisseurs. This latest addition to Fabelle’s  range  of  layered  chocolate  bars  –

Fabelle Choco Deck - is India’s first mass premium chocolate bar containing the new Ruby chocolate. The product will be a befitting celebration of Valentine’s Day and is available across the cities of Kolkata, Bangalore, Mumbai, Delhi, Chennai and Hyderabad. Fabelle Choco Deck Milk & Ruby Chocolate is available in two SKUs priced at Rs 85 (55g) to Rs 200 (121.5 g). Fabelle Choco Deck Milk & Ruby Chocolate has been specially crafted with a layer of Ruby chocolate between two layers of Milk chocolate bringing together the mild fruity taste of Ruby chocolate and the rich sweet taste of Milk Chocolate. The chocolate also contains almonds and crisps which give it a crunchy texture that compliments the smooth texture of the Milk and Ruby Chocolate. Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC Ltd. told, Fabelle was created with the vision to deliver extraordinary chocolate experiences to Indian consumers. It is a matter of immense satisfaction that Fabelle has garnered encouraging consumer franchise through its bouquet of exquisite chocolates which is also reflected in the brand’s growth trajectory. From handcrafted luxury chocolates to scaling up the FMCG segment, their relentless focus has been on introducing new and unique chocolate experiences for the Indian chocolate consumer. They continue to leverage their institutional strengths, capabilities and in-depth knowledge of Indian consumers’ taste palette to develop world-class chocolate products. Now the FMCG segment has provided the opportunity to be the first chocolate brand to launch Ruby chocolate at a large scale in the country.

Report: Anustup Kundu


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