ITC Ltd. launches 5 STAR Kitchen ITC Chef’s Special
News Desk, News Nation 360: With the stay at home announcement a lot of hobby home chefs have been perfecting and experimenting with dishes. Applauding their efforts, ITC Foods, one of the fastest-growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands like Aashirvaad have brought the viewers delicious tastes of India on the 5 STAR Kitchen ITC Chef’s Special. In a first-of-its-kind cooking experience, ITC Foods shares some easy to do regional recipes with the viewers of Star Network. These recipes come from an enthusiastic kitchen brigade at ITC Hotels. The show premiered on 23rd May and will be aired every Saturday & Sunday at 11:00 am for six weekends. The 12 episode series will be aired on Hotstar & the STAR TV Network across 33 channels in 7 languages - Hindi, Marathi, Tamil, Telugu, Kannada, Bangla and Malayalam. From the delectable traditional fare like Rajasthani Bafla Bati, Konkani Dodak Dosa, Bengali Chanar Payesh, Potoler Dorma to unconventional creations like Aashirvaad Multi Millet Pizza, YiPPee Tricolor pasta masala with summer amaranth and King oyster mushroom, Mad Angles Nacho with Salsa and Mango Dip, B-natural Aam papad and gur kulfi candy or a Dark Fantasy Shake to satiate a sweet craving, the 12 ITC Hotel Chefs with their exceptional craftsmanship are all set to showcase the rich culinary heritage of our country. ITC Hotels Spokesperson told the concept of this show is aligned with the Responsible Luxury ethos of presenting the culture and tradition of a destination through easy culinary interpretations by their renowned chefs. Food Is a Universal language that each of all across the globe relates to. This knowledge sharing is their humble effort to reach out to those who are staying at home and seek different recipes they can cook to bring some joy in the lives of their near and dear ones. The spokesperson from STAR India Network told they take pride in their ability to gauge their audience needs and respond with content that entertains and engages them. At a time like this when everyone is stuck inside their homes, they are excited to bring this unique concept on Star Plus. With this one-of-its-kind cooking show format, their viewers will be able to turn their kitchens into 5 STAR kitchens.
Report : Anustup Kundu