ITC expands Aashirvaad Svasti fresh dairy portfolio with the launch of Lassi in Kolkata
News Desk, News Nation 360: ITC Limited has announced the expansion of its fresh dairy portfolio with the launch of Aashirvaad Svasti Lassi, With rising temperatures in the current summers. This is the fourth product that the brand has launched in Kolkata within 2 years of its operations, since its launch in 2018. In India, Lassi has been a traditional favourite summer refresher. Keeping consumers’ taste preferences and quality measures in mind, Aashirvaad Svasti has manufactured this product using the special blend of cultures to provide great tasting Lassi which would serve as a perfect beverage to help consumers get through summers. The attractive pouch packaging has an inviting image of an earthen glass full of lassi which is sure to get consumers’ attention towards Aashirvaad Svasti Lassi. Priced at Rs 10
for a 160ml pack, Aashirvaad Svasti Lassi will be available across more than 3,000 outlets in the city. The product has a seven-day shelf-life when kept refrigerated.
Pic : Courtesy
Report : Anustup Kundu