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The Much Awaited New Rebranded J From Xotik Frujus is all Set to Hit Markets Nationally in May


News Desk, News Nation 360 : Mumbai-based beverage company Xotik Frujus Private Limited (XFPL) is aiming to quickly distribute the much-awaited new look of Jeeru rebranded as ‘J’ with its vibrant packaging across various markets, and retail stores in India in May. The new improved ‘J’ is targeted to add freshness with its improved taste and renewed energy added with its bright multi-coloured packaging that will steal hearts this summer thus recreating an emotional connection with ‘J’ just like Jeeru earlier. With beefed-up production and high decibel marketing, ‘J’ is soon to be present in 3.5 lac retail stores in various metros and smaller towns across the country. Xotik is known for its innovative ethnic drinks with a twist of masala.  Thus, it has embarked on a complete rebranding to make this drink an aspirational one, adding the goodness of apple juice thus connecting it with existing Jeeru loyalists on one side and attracting trendy youngsters of New Bharat on the other and renaming it as ‘J’ in its new look. Aimed at building lasting recall with myriad colours and brand loyalty amongst aspirational Indians who are ‘dil se desi’ but designed to achieve the unthinkable, 1st time ‘J’ uses 6 colours in its packaging which shall help it to stand out on the shelves this season. Xotik plans to expand distribution across various parts of India. Strategic expansion plans include identifying multiple manufacturing units across the West, East,

North and South of India where Carbonated and Hot fill lines are ready to penetrate markets in a big way. They have signed the agreement with 3 manufacturing Units in the East as well as the North, and 1 in the South and have a couple more in the pipeline for the coming months. Besides these, they have also come up with more aggressive and effective business strategies like the Multi-level Distribution model, An Aggressive Marketing Push to name a few. Anjana Ghosh, CEO, XFPL comments that with changing consumer habits, and the experimenting attitude of the millennials, Xotik is at a juncture where one can envision and create a new future for the organisation. With a fantastic team that is poised to drive the next level of growth with zeal and enthusiasm, we invite consumers to try ‘J’ and make it one of the most loved beverage brands and Xotik as one of the leading beverage companies in India. 

Pic : Courtesy

Report : Anustup Kundu

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