Jaypore partners with Creative Dignity to help artisans sell online
News Desk, News Nation 360: Jaypore, from the house of Aditya Birla Fashion and Retail Limited, has collaborated with Creative Dignity to ensure the artisan community reaches customers digitally. The brand will offer its wide-reach and a pan-India customer base through its e-commerce platform to the artisans giving them access to new markets and sustained livelihood opportunities. Creative Dignity and Jaypore will help the artisans boost their business by also providing them with training in the field of e-commerce including templates for catalogue making, photography, pricing, and logistics management. The sales campaigns are being promoted by FICCI FLO at the national level. The brand will not only provide an online marketplace to these artisans for marketing their products but will also engage with them to train on making the products more attractive, appealing, and sellable across the e-
commerce platforms. These training programs are backed by the volunteers from premier Design Institutes in India as well as designers and NGOs. Continuous training is being given to the artisans by expert volunteers in their villages that usually has limited facilities. Rashmi Shukla, Brand Head, Jaypore, told Jaypore as a brand has always been vocal about local since inception. The ongoing pandemic has posed a severe challenge of sustenance to craftsmen across the nation, endangering our craft and talent. They have partnered with Creative Dignity to support the craft community, by doing a non-profit engagement so that these artisans get the maximum benefits. This collaboration will help them stimulate the handicraft environment in the country and ultimately strengthen their collective national motto of Make in India. They showcased products like sarees in ajrakh block prints, bandhani sarees, mud mirrorwork accessories, leather bags and more. Meera Goradia from Creative Dignity told the first batch of artisans on-boarded on the Artisan Direct Campaign – Gujarat Edition, are already seeing results. They have been able to move stocks quickly and they are feeling so overwhelmed with everyone’s support in putting this together. Times of crisis help to bring out the best in them – they touch their humanity once more. All products of the artisans are available for purchase through the Direct to Artisan page on Jaypore.com.
Pic : Courtesy
Report : Anustup Kundu