Josh’s Efforts to Support Covid Warriors and Frontline Workers
News Desk, News Nation 360 : Josh, India’s fastest growing and most-engaged short video app, has recently received appreciation and acknowledgement from PM CARES Fund and ACT Grants for donating a total sum of INR 5 crores. While the nation battled one of the toughest phases in history due to the intensifying second wave of COVID-19 infections, many Good Samaritans came forward to extend their help to strangers affected by the pandemic. Earlier last month, the Josh app launched the #IAmABlueWarrior fundraiser initiative to help these Covid warriors and frontline workers who have been working tirelessly to help society in every possible way. Josh witnessed a never-seen-before unity among its creators and users in supporting the campaign. As a result, #IAmABlueWarrior amassed
participation of 150,000 + creators, 60,000+ videos on Josh with engagement over 20M likes, 93M views and 430k comments. Moreover, the campaign garnered over 13,000 posts on Instagram with 4.5M likes and 197M views, 3,000 mentions on FB + Twitter and about 28M WhatsApp messages delivered across groups. Under the initiative, Josh also launched a beautiful custom made title track by Clinton Cerejo that provided a ray of hope to the people battling difficult situations during these times.
Pic : Courtesy
Report : Anustup Kundu