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JSW Cement Launched Durga Puja Campaigns

News Desk, News Nation 360 : JSW Cement, India's leading producer of green cement and part of the US$ 14 Billion JSW Cement, launched a campaign to celebrate Durga Puja with a difference. The company has unveiled Durgatinashini and Sanhati initiatives as part of this year's Durga Puja campaign. Speaking

about the initiative, Gautam Mukhopadhyay, Regional Head of East - JSW Cement said that at JSW Cement, they take conscious steps to support and empower communities, reducing social and economic inequalities. Festivals like Durga Puja allow them to connect with their customers to do something more meaningful in addition to the festive

celebrations. Both these initiatives are an attempt by JSW Cement to raise awareness about various social causes and add to the festive cheer in the local communities. The first initiative, Durgatinashini will be a roadshow with an unfinished Durga idol that will travel different parts of Bengal and talk about the advent of Puja. The campaign will culminate with a full decorated idol which will be contributed to a destitute village Sarat Pally, Sarkar Para, Kultoli, Sunderbans of South 24 Pargarans to help the poor villagers to celebrate Puja. The second initiative is Sanhati (Solidarity). Every year several hundred/thousand crores are spent during Durga Puja mostly on Decorations, Pandals, Food and Festivity. JSW takes up a different kind of initiative wherein JSW would be promoting and rewarding those

Puja committees who have contributed for social cause like water conservation, education for the poor, providing medical facilities in terms of health check-up, cleanliness drive, fighting against Dengue, generating vocational training for the women and needy etc. to name a few. To launch these two initiatives in Kolkata, Actress Koneenica Bandhopadhyay and the officials of JSW Group were present there. 

Pic : Krishnendu Kundu

Report : Anustup Kundu