Khadim's Completed their #LetsTakeAStep Campaign Successfully
News Desk, News Nation 360 : The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring a smile to a few this festive season, India’s leading homegrown footwear brand Khadim’s had undertaken a unique campaign, #LetsTakeAStep in association with Hope Kolkata Foundation and Rotary Club of Calcutta Innercity, through which they provided shoes to the street dwellers and lesser privileged of the city. The campaign culminated with Khadim’s distributing the shoes to recipients in the presence of Amit Gope (Head Marketing, Khadim India Ltd), Geeta Venkadakrishnan (Director, Hope Kolkata Foundation) and glamorous actress Srabanti Chatterjee. There are thousands of people across the city who walk barefoot in rain, heat, cold and are subjected to blisters, cuts and broils every day. Moreover,
they contract various diseases and infections by walking bare feet. The campaign urged the citizens to donate their old shoes in wearable condition at select Khadim’s outlets. Over 2259 shoes were collected from the month-long campaign and for every 2 pairs of shoes, Khadim’s donated a new pair. Conveying his thoughts on this social activity, Rittick Roy Burman, Director, Khadim India Ltd, said that it gives me great joy to announce that they have successfully completed the #LetsTakeAStep initiative. The main aim of this initiative was to bring a smile on the faces of those who cannot afford even basic necessity like a pair of shoes. They are extremely glad that their initiative was met with such great response in its very first year. He would like to thank each and every person who participated and donated their shoes for a noble cause. He would also like to applaud the efforts of the Khadim’s family for coming up with this idea and completing it successfully. This was a one-of-a-kind initiative from Khadim’s, and he hopes it grows every year.
Pic : Krishnendu Kundu
Report : Anustup Kundu