ITC Charmis announces Kiara Advani as its new Brand Ambassador
News Desk, News Nation 360 : ITC Charmis, a legacy brand announces Bollywood’s leading lady, Kiara Advani, as its brand ambassador. Charmis has enjoyed consumers’ trust for decades with its cold cream and is now democratizing modern formats like Face Serums amongst the masses with its Deep Radiance Product Range with Kiara as their Brand Ambassador. Charmis’ film with Kiara is a spunky take on the everyday hustle of a non-stop busy life and the need for a potent skincare format i.e Face Serum. Charmis Deep Radiance Face Serum introduces a practice with #Swish-Dab-Dab-Dab that highlights its light texture & quick absorption to keep skin glowing and radiant. The film with its young energy and vibrant treatment communicates the effectiveness and functional benefits of the Charmis face serum in
a playful narrative. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited stated that their R&D team at ITC’s Life Sciences and Technology Centre leverages its deep research and world-class expertise in biosciences to introduce a range of Charmis Deep Radiance Serum. Charmis Deep Radiance Serum is an effective hydrating solution for skin radiance. Kiara brings with her the energy and vibrance that is synonymous with this new Charmis range, and they are glad to announce her as the new face of the brand. According to Kiara Advani, skincare has always been very important to her. She is happy to be a part of the Charmis family and she can’t wait to introduce all its modern face care offerings. When she thinks of Charmis, she thinks of vibrance and radiance and together they endeavour to bring exciting yet effective skincare for everyone.
Report : Anustup Kundu