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Announcement of Kolkata Poush Utsab Edition 3

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Samik Chatterjee, Anup Motilal, Debashish Sen, Paromita Banerjee, Devlina Kumar, Raajhorsh

News Desk, News Nation 360 : Kolkata Poush Utsav 3.0 to be held at Rabindra Tirtha Lawns from 23rd to 26th December 2021 (12 p.m. to 9 p.m.) presented & hosted by LINK UP Media Ventures & Initiatives Pvt. Ltd. in association with WBHIDCO supported by Anandadhaara (WBSRLM), WBSCL under the nodal ministry department of SHG & Self-employment, West Bengal State Export Promotion Society under the Department of MSME & Textiles & Loksanskriti o Adivasi Sanskriti Kendra, Lokagram under Department of Information & Cultural Affairs. Rural women entrepreneurs affiliated with Self Help Groups & artisans representing revenue districts of Bengal will participate in putting up their products like handicrafts, garments, upholstery, jewellery, furniture, décor, homemade food products, metal, wood, bamboo, grass/coir, clay/earth crafts for exhibit and sale. A unique themed food pavilion serving traditional delicacies – Joynagar Moa, Paatishaapta live, Christmas confectionaries. Every day morning all participants will participate in an intensive interactive incubation program by select faculty on marketing skills, banking, accounting, SCM, product catalogue, stress management, packaging, labelling and leadership skills. The fair ensues on 23rd December morning with customary Brahma sangeet rendition and prayer at Upasanaghar New Town followed by a pravatpheri to Rabindra Tirtha. Folk artists representing Chou, Bhatiyali, Baul, Santhal, & Bahurupi will perform at the akhra lawns and stage. Cultural programs featuring celebrities to the likes of Rupankar Bagchi, Iman Chakraborty, Devlina Kumar amongst others. According to Paramita Banerjee, Kolkata Poush Utsav is one such initiative that has been purposely conceived to be a PR interface to create market linkage for rural women entrepreneurs affiliated to self-help groups & artisans across revenue districts in Bengal converge to grow into MSME’s and thus empower livelihood. True-life stories give way to enriching content. It’s an encouraging engagement to celebrate their success & endeavours, recognize their efforts in earning a living well with dignity.

Pic : Krishnendu Kundu

Report : Anustup Kundu