Koo Inspires Self-Expression in Languages through #KooKiyaKya Campaign
News Desk, News Nation 360 : Koo, India’s leading multi-language micro-blogging platform - has launched its first-ever television campaign to inspire and empower people to express themselves in their mother tongue. The campaign is reflective of users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. The riveting visuals capture people going about their daily lives, indulging in light-hearted banter, and talking straight from their heart – with catchy idioms that can be Kooed to express themselves online. The ads are woven around a unifying message - Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho. This campaign follows intense research and market mapping to decode the minds of internet users and their desire to communicate and share content digitally in their native language. The ads are live across leading sports channels and will play during the T20 World Cup matches. Launched at the start of the T20 World Cup 2021, the campaign, conceptualised by Ogilvy India consists of a series of short-format 20-second advertisements that grab viewer attention through their quirks, wit and humour laced around the tagline #KooKiyaKya. Aprameya Radhakrishna, Co-founder and CEO, Koo App said that Koo is an innovation in the world of language-based micro-blogging. They bring together people from across cultures to share thoughts on their platform in a language of their choice. This
campaign is designed around an interesting insight that mirrors the need to express – in the mother tongue. It positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before. With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across their message, to help people connect with each other meaningfully. They are confident that this campaign will enhance their brand recall, accelerate adoption and play a truly meaningful role in Koo’s journey to make their platform an integral aspect of people’s digital lives.
Pic : Courtesy
Report : Anustup Kundu