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India is Seeking for Korean Pop Culture

News Desk, News Nation 360 : Back in 2012, India’s obsession with Gangnam Style made it look like the young nation’s love for Korean pop music had hit a crescendo. But even seven years since the blockbuster music video got the nation grooving, Indian millennials’ passion for what they call K-Pop refuses to die down. On the contrary, the admiration for Korean content in general has grown by leaps and bounds. The proliferating demand for Korean pop

music and teenage dramas in India is proof that what started with Psy’s Gangnam style wasn’t a fling. Indian millennials are set to have a full-fledged relationship with Korean content. The appetite for Korean content has reached a fever pitch in India. Believe it or not, the audience has become so intrigued by Korea’s pop culture that they have started learning the language so that they understand the K-Dramas and K-Pop songs better. With the escalating popularity of the Korean content in India, several famous bands and artists are also touring India to satiate the demand for Korean content amongst users. K-Pop band IN2IT performed to packed venues in Mumbai and Delhi. Some of the online content streaming platforms have invested in a whole series of Romantic Korean movies and TV shows. Recently, Samsung introduced a wide range of Korean content

on their ‘My Galaxy’ App for Indian users. International blockbuster K-drama titles like Jugglers, Queen for Seven Days and Manhole are exclusively available on the app. Samsung has gone a step ahead in providing its users access to over 750 K-Pop songs of top artists and bands such as BTS, Exo, BTOB, and MONSTA-X on its ‘My Galaxy’ App.

Pic : Courtesy

Report : Anustup Kundu