HDFC Bank creates largest String art 3D structure under Festive Treats
News Desk, News Nation 360: HDFC Bank today unveiled a String Art structure created by local artisans in Kolkata with a view to encouraging local art and crafts. The weaving art created with threads of coloured wool is one of the largest String Art 3D structure being attempted by the Bank. The structure has been accepted as a record attempt of Largest 3D String Art in India book of records. On the auspicious day of Maha Shasti (6 th day of Navarati), the structure was unveiled for public viewing at Dumdum Park Bharat Chakra Puja Pandal in Kolkata. It was inaugurated by Sandeep S Kumar, Branch Banking Head – East, HDFC Bank along with Pandit Ajay Chakrabarty, renowned Hindustani Classical Vocalist and Bishwadeep Roy Chowdhury, Editor-In-Chief, India Book of Records. The three-dimensional structure design has been created by students of Indian Art College, Kolkata. The artwork is first painted on a plywood frame with nails on the outlines of the design. Then coloured wool threads are taken around in interloping to create the artwork. The
string art characterizes the common weaving art of West Bengal. Artisans from North 24 Pgs and Nadia districts were employed to complete the final artwork. As per the guidelines received by India book of records, the minimum criterion for the record is to create and display 3D string art of 9ft by 5 ft. The 3D structure size created by the Bank is 12ft by 8ft. Sandeep S Kumar, Branch Banking Head –East, HDFC Bank, told this year, given the circumstances, the objective is to infuse a sense of optimism and belief that they shall overcome the odds. It is reflected in their #FestiveTreats campaign and also in the 3D string art structure, which they have unveiled for public today. This work of art symbolizes hope and optimism. This art structure is part of their effort to appreciate and encourage the rich tradition of art and culture prevalent in the state.
Pic : Courtesy
Report : Anustup Kundu