AIRTEL AND LIONSGATE STRIKE STRATEGIC ALLIANCE, LAUNCH LIONSGATE PLAY IN INDIA

NewsDesk, News Nation 360: Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Starzplay, the international premium subscription platform from Starz, have joined hands to bring premium content from Lionsgate Play to customers in India. The partnership will give Airtel customers access to a deep portfolio of critically acclaimed and beloved Lionsgate feature film content, which will be available on Airtel Xstream app and web platforms. Airtel Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.  The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres. Lionsgate Play’s initial offering includes the blockbuster Hunger Games and Twilight Saga franchises, multiple Academy Award® winner La La Land, and the critically-acclaimed international breakout hit Wonder among its deep slate of box office successes. In addition, Airtel customers will have access to recent hits like American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as marquee library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs. Adarsh Nair, Chief Product Officer, Bharti Airtel told they are thrilled to partner with Lionsgate to bring exciting content from their library to their customers as part of Airtel Thanks program. Their mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. They will continue to forge long-term strategic partnerships with the top content producers from around the world as part of their mission and look forward to collaborating with Lionsgate to delight customers in India. Managing Director Lionsgate Play South Asia, Rohit Jain told,  the partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for their customers. Telcos play a huge role in increasing the availability of premium content on digital platforms, and they’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to their Indian audience.

Pic : Courtesy

Report : Anustup Kundu

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