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Lay's introduces Wafer Style

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News Desk, News Nation 360 : Lay’s, India’s favourite chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay’s Wafer Style is the thinnest chips from the house of Lay’s and will be available in three delightful new flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – providing a delicate crunch in every bite to consumers. Tailor-made to suit the changing tastes and palates, Lay’s Wafer Style aims to offer a ‘Paper Thin,

Wafer Thin’ experience to the audience with differentiated flavours. Lay’s Wafer Style is now available in three special flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – at INR 5, INR 10 and INR 20 across all leading retail and e-commerce platforms in India. Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India stated that as market leaders, they at Lay’s continue to bring exciting category innovations that are attuned to the evolving preferences of the consumers. They are delighted to introduce ‘Lay’s Wafer Style’, flat-cut chips and the thinnest chips from the house of Lay’s in three great tasting flavours. They are confident that the audience will love the new Lay’s Wafer Style just like their other innovations in the past. Lay’s Wafer Style, a new TVC campaign will be unveiled featuring Lay’s brand ambassador and Bollywood superstar, Alia Bhatt, and popular actor Siddhant Chaturvedi across multiple platforms.

Report : Anustup Kundu