Lifebuoy launches a series of initiatives to help India with its fight against Coronavirus

News Desk, News Nation 360: The outbreak of the novel coronavirus (COVID-19) is one of the most challenging health emergencies the world has ever seen. According to the World Health Organization (WHO), Handwashing with soap and water, when done correctly, is the most effective way to fight the novel disease. Taking the cause of preserving health and preventing the further spread of the disease, Lifebuoy, the world’s largest selling germ protection soap has launched a nationwide public awareness campaign educating people on the importance of and steps to hand sanitization, urging citizens to use any soap at their disposal. The campaign kicked off across print, television and digital platforms  with  a  simple  message  that  placed  emphasis  on  the

importance of handwashing while also boldly naming its competitors and urging consumers to use any soap that is available to them. Supporting Lifebuoy’s efforts, Brand Advocate and Bollywood Actor Kajol took to her social media platform, informing consumers that while they have always seen her advocating  Lifebuoy, in challenging times like these she urges them to focus on the importance of handwashing, irrespective of the soap they choose to use. Bollywood star and Lifebuoy Brand Advocate Kajol told while she has always spoken in favour of Lifebuoy, in challenging times like these, both, Lifebuoy and she know that it’s no longer about which soap you choose to use, as long as you use one. Washing hands with soap when done correctly, is the most effective way to fight against the virus. It’s her humblest request to everyone to exercise necessary precautions to ensure the safety of yourself and your loved ones. Lifebuoy Handwashing challenge on TikTok, Indian Rapper Badshah told,  he is so glad to partner with Lifebuoy & to give their iconic jingle tandrusti ki raksha an entertaining spin while driving home the importance of handwashing, especially at a challenging time like this for our country. While the hashtag has garnered over 20 Bn views, He urges everyone who is taking up the challenge to also understand how simple yet effective the act is, and he hopes they can all put this difficult time behind them, soon. Commenting on the partnership with Lifebuoy and Paytm, Former Indian Cricketer Yuvraj Singh told, this is the time for India to unite and do their bit and support the Government in the fight against COVID – 19. To everyone out there, let’s take this pledge together and curb the spread of this pandemic. He is doing him bit by partnering with Lifebuoy India and Paytm to provide hygiene products to those at high risk of exposure. Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever told until a cure is found, a simple act of handwashing, when done correctly, can effectively contribute towards reducing the spread of this deadly virus. They at HUL has ramped their production capacities to ensure that Lifebuoy hygiene products are available to consumers and continue their commitment to support the nation and its citizens in this fight against coronavirus.

Report: Anustup Kundu


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