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ITC Ashivaad Atta Organised the Longest Non-Stop Dhunchi Naach Dance Marathon

News Desk, News Nation 360 : Aashirvaad Atta from ITC Ltd. took the festive spirit of Durga Puja to newer heights this year. The brand added a festive zeal to the most awaited celebrations of the city by adding a first-of-its-kind ‘ChotPote’ streak and setting a National Record in the India Book of Records as 800+ enthusiasts came together at the Bagbazar Sarbojonin Puja Pandal on Ashtami and merrily participated in the longest, non-stop, Dhunchi dance marathon, organized by the brand. Each participant was given a certificate from Aashirvaad Atta for their contribution while those who performed more than 12 minutes were gratified with some offerings from the brand. This year marks Aashirvaad Atta’s 12th

anniversary of being India’s No.1 packaged atta brand. To commemorate the

Pic : Courtesy

Report : Anustup Kundu

special milestone, the brand announced the unique 12 hours, record-breaking challenge which is also a part of Aashirvaad Atta’s larger campaign ‘ChotPote Hotei Hobe’ that encourages consumers to keep themselves fit, round-the-year. Talking about the initiative, Hemant Malik, Divisional Chief Executive - ITC Foods Division, said that in India, roti is more than a piece of bread. It also reflects the traditions, values and culture. Aashirvaad Atta being India’s No.1 packaged atta brand binds people together in traditions that come alive, especially during festivals.