Amalgamated Plantation launches
Majuli Mist, First Flush, Roasted Tea
News Desk, News Nation 360: Amalgamated Plantations Private Limited (APPL) announces the launch of ‘Majuli Mist, First Flush, Roasted Tea', a premium offering under its mystical Majuli Mist brand. Especially those with a Calcutta Connect, its lingering aroma and rich mouthfeel attempts to capture the many moods of Kolkata, its locked timelessness or unbound vibrancy, kaleidoscoping with every sip. Made from the best spring kissed first flush, the long leaves young and tender, are sourced directly from our high grown estates. The taste is aimed to unite several generations of tea lovers across age groups, creating a sense of nostalgia among seniors and on the other hand stimulating the spirited abandon so definitive of Kolkata youth. It is akin to a time machine ride that oscillates between the past and the present. It is a cup that would allow the consumer to cherish the romance of the City of Joy, wherever they may be located. It would make them feel valued by creating a deeper bond with Kolkata to relive memories associated with them. The launch of Majuli Mist, First Flush, Roasted Tea, will be aproned by a campaign titled Chumukei Paan, Shohorer Praan (Taste Your City In Every Sip), in celebration of the everlasting bond this city has with its people. Vikram Singh Gulia, the Managing Director and Chief Executive Officer of APPL, told Majuli Mist, First Flush, Roasted Tea embraces the eternal bond of the city of Kolkata with tea. Produced from long leaves, a cup of finely roasted tea will become a signature style of for the residents of this city- worldwide. Given APPL's expertise in sourcing and producing the finest teas, with the launch of First Flush Roasted, they feel there is an enormous opportunity for
them to take a front lead in premium tea product-category. At present, the two SKUS - 250 gm priced at Rs.250 and 100 gm priced at Rs.100 are being launched. For community support for every kilogram sold, Rs 5 would go towards promoting menstrual hygiene awareness amongst adolescent girls in our own tea estates. The product would be available across general and modern trade stores. Adapting to the new normal, the Company plans to drive sales through e-commerce platforms like Amazon and Big Basket.
Report : Anustup Kundu