MakeMyTrip Launched its New Campaign #MyIndia
News Desk, News Nation 360 : Leisure travellers from Kolkata are back to satiating their travel wanderlust following months of limited to no travel in the previous year. As various international leisure destinations remain out of bounds, leisure travellers from the state are turning inwards to planning staycations in Kolkata or travelling to some of the unexplored or lesser-known leisure hotspots in other states. To encourage travellers to rediscover India, MakeMyTrip, recently launched the #MyIndia campaign to inspire travellers to add some of the hidden travel gems across the country’s 28 states and eight Union territories to their travel list this year. As part of the campaign, the company is also inviting travellers to participate in a contest to become MakeMyTrip’s travel ambassador. To participate in the contest, travellers will have to follow @MakeMyTrip on Instagram or Facebook; and share a picture, video or reel of a destination in Kerala that they consider to be a hidden gem while tagging @MakeMyTrip, #MyIndia & #<State Name>. As travellers look forward to ticking-off more destinations from their domestic travel bucket list, travel to some of the undiscovered and unexplored destinations is expected to become a trend in 2021. Booking data on MakeMyTrip indicates that nearly 50% of leisure travellers from Kolkata are travelling to explore and discover some of the best-kept travel secrets in the states of Odisha, Sikkim, Uttar Pradesh, Assam and Goa. Some of these off-beat destinations include Nalanda University and The Great Stupa in Bihar; and Raghurajpur Artist Village, Chilika Lake in Odisha; and Chandubi Lake, Umanand in Assam among others. While travellers are increasingly warming up to the idea of taking long-distance vacations within the country, nearly 45% of travellers from the state are opting for staycations closer home or within 300kms from their home city.
Report : Anustup Kundu