Manipal Hospitals and Columbia Asia Complete Brand Integration
News Desk, News Nation 360 : Columbia Asia Hospitals across the country has now been rebranded to ‘Manipal Hospitals’ which comes under Manipal Hospitals Group –The second-largest multi-speciality hospital chain in India. This rebranding emphasizes Manipal's modern appearance while also highlighting the high quality, professional services that patients can expect and delivering the highest standards of patient care and clinical expertise across India. With the rebranding and new logo launch, all 27 units of Manipal Hospitals across India, including Columbia Hospitals and Vikram Hospital will be brought under one umbrella. The Columbia Asia Hospitals and Vikram Hospital across the country will be rebranded as ‘Manipal Hospitals’. This rebranding will be a change in the identity but the focus on providing quality healthcare will remain the same. Columbia Asia Hospitals and Manipal Hospitals has been remarkable community service providers for a long time, and since the merger, it has become the country's second-largest hospital chain, with 27 hospitals in 15 cities, over 7,600 beds, and a talented pool of over 4,000 doctors and more than 11,000 staff, Manipal Hospitals group will now be treating over four million patients annually. With this integration, the hospitals will constantly work towards providing the most affordable and the best healthcare service to every patient. Arindam Banerjee, Hospital Director, Manipal Hospital Salt lake said that they are delighted to be a part of the Manipal Hospitals group, which comes with a decade old experience of relentless effort in building the healthcare industry. They are confident that their doctors will be able to have a greater impact on the eastern region’s healthcare needs with this broader canvas.
Report : Anustup Kundu