Manish Malhotra NFTs With FDCI X Lakme Fashion Week and Wazirx Sold Out in Seconds
News Desk, News Nation 360 : Revolutionizing the Indian fashion industry, WazirX NFT Marketplace joined hands with FDCI X Lakmé Fashion Week and introduced Non-Fungible Tokens (NFTs) by India’s leading couturier Manish Malhotra. Non-Fungible Tokens have captivated the world of fashion and art, creating a market where digital versions of garments and accessories are linked to a unique blockchain hosted tokens. With India being one of the most promising markets for creators as well as collectors, this partnership marked the entrance of India’s fashion industry in digital assets - a step towards integrating tech innovations with fashion via blockchain technology. The panellists broadly discussed what exactly are NFTs as well as the Lakmé Fashion Week’s partnership with WazirX NFT Marketplace. In addition, the talking points included, how NFTs can be a parallel revenue generation medium for artists, the role of NFTs in revolutionizing Indian fashion. Pioneering the NFT segment in South Asia, WazirX NFT marketplace, India's most trusted platform for designers, artists and creators was launched in June this year and has since then built multiple successful use-cases with art and music. With fashion-themed exclusive NFTs being the latest introduction to the marketplace, the ecosystem is set to get a further boost. Iconic designer Manish Malhotra has led the industry in this new revolution by creating 5 exclusive NFTs on the WazirX NFT Marketplace in collaboration with FDCI X LakméFashion Week which was launched and sold within seconds, a record time. An interesting and informative discussion took place to highlight the importance of collaboration for this programme. The panellists for the discussion were moderated by Sujata Assomull, Journalist and Author. On the panel were Manish Malhotra, India’s leading couturier, revivalist and costume designer, Jaspreet Chandok, Head RISE Fashion and Lifestyle, Nischal Shetty, CEO & Founder WazirX and Vishakha Singh, VP at WazirX NFT Marketplace. Manish Malhotra said that NFTs are a complete gamechanger and absolutely something that the Indian industry needs to consider and move towards. Realizing his NFT’s got sold in seconds, He was grateful to accomplish this technological breakthrough. He can see so many new possibilities emerge for artisans and the creator's community. He is looking forward to further explore the extent of the new-age technology.
Report : Anustup Kundu