Max Life salutes nation's armed forces with Rakshak initiative, ropes in Angad Bedi

News Desk, News Nation 360: On the occasion of Independence Day, Max Life Insurance is celebrating this contribution through the means of its own initiative ‘Rakshak’, dedicated to serving the armed forces of the nation. For decades, the Indian Army has played the role of ‘Rakshak’ or ultimate protectors who have dedicated their entire lives to safeguarding the country and ensuring that the citizens are living a safe and secure life. Max life’s initiative, Rakshak, a commitment to the army personnel also extends to recruiting ex-servicemen, kins and war widows or Veer Naaris within Max Life’s Rakshak team, thus empowering them financially and enabling them to contribute to the overall wellbeing of communities and nation at large. Rakshak has the presence of its services across 40 Cantonments that allow personnel from Armed Forces to get in touch for inputs and purchase of relevant

life insurance plans. In the latest video, Angad Bedi, the face of the ‘Rakshak’ initiative, salutes the army personnel for their courage, selfless resilience and dedication towards protecting the country, while urging them to financially protect their own family and loved ones from unforeseen contingencies. Aalok Bhan, Director and Chief Marketing Officer, told the armed forces are the backbone of the nation and ensuring their protection is a key priority. This Independence Day, Rakshak is the way of thanking the armed forces of India for their selfless service and dedication towards the country and each one of all. With Max Life Insurance’s Rakshak, they hope to serve and protect the army personnel, veterans and their families from financial hardships, just as they protect all from life’s adversities.

Report : Anustup Kundu

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