McDonald’s India - North & East introduced

Digital Menu Boards

News Desk, News Nation 360: McDonald’s India - North & East, owned and operated by Connaught Plaza Restaurants, has introduced digital menu boards in its restaurants as a part of its restaurant reimaging plan. Aimed at enhancing the customer experience at the time of ordering, McDonald’s is geared to create a great sensory experience using vivid imagery and captivating high definition visuals of its great-tasting menu items, making it easier for customers to select their favourite item quickly. With speed and efficiency already an inherent part of McDonald’s experience, the brand is now weaving digital technology across its business functions to enhance the overall guest experience. The digital menu boards come after McDonald’s recent introduction of 100% contactless ordering that enables customers to order and pay beyond the front counter. With the deployment of the cutting-edge display, McDonald’s  will  exhibit  vibrant  and  attractive  animations  of its menu items on LED

monitors. The new digital displays are also Energy Star certified supporting McDonald’s commitment to environmental sustainability while helping the business lower operating costs. On the introduction of digital menu boards, Robert Hunghanfoo, Head, Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India (CPRL), told at McDonald’s, they believe creating good food moments requires capturing their customer’s imagination through the show and tell format. Their customers spend considerable time looking at the menu boards before placing their order and make a big difference in what and how they order, making it an important part of their customer interaction. They are confident of enhancing that experience. Sanjeev Agrawal, Development Licensee, CPRL, told this is just the beginning of their digital journey, there are many more elements that they plan to introduce in the future to give their customers an international McDonald’s experience. 

Report : Anustup Kundu

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