McDonald’s India – North and East and Coca-Cola India partner to offer Minute Maid 100% Apple Juice with Happy Meals
News Desk, News Nation 360: McDonald’s India - North and East has strategically tied up with Coca-Cola India to offer Minute Maid 100% Apple Juice as part of McDonald’s beloved Happy Meal. This association is a part of McDonald’s commitment to offering wholesome, balanced choices to its customers and is in line with Coca-Cola’s evolution to being a Total Beverage Company. McDonald’s has been evolving its menu, adding wholesome and balanced choices to its menu so customers and their families can feel good about Happy Meal and McDonald’s. Minute Maid 100% Apple Juice which contains no added sugar, no preservatives and no colours is a perfect pairing with The Happy Meal for consumers to relish. Similarly, Coca-Cola’s ‘Beverages for Life’ strategy recognizes consumer diversity and believes in providing consumers with choices ranging from water, sparkling drinks, juices, dairy to tea, coffee etc. suited for every occasion. Rajeev Ranjan, Chief Operating Officer,
McDonald’s India – North and East stated that in their endeavour to provide a delightful experience to their customers and meet their evolving food and beverage needs and aspirations, they keep refreshing their menu with meaningful customer-centric choices. Through the introduction of Minute Maid 100% Apple juice in their happy meal menu, they are offering a beverage choice with the natural goodness of fruit juice to their customers. They are hopeful of this association further enhancing the feel-good, delicious experience of their Happy Meal customers. According to Greishma Singh, Vice President, Customer and Commercial Leadership, Coca-Cola India and South-West Asia, at Coca-Cola, they remain grounded in their purpose to craft meaningful brands and a wide range of drinks that consumers can enjoy throughout their day. McDonald's is a long-standing partner of Coca-Cola globally. Minute Maid is the world’s no.1 Juice brand with master brand availability in over 200 countries. This new addition in the offerings at McDonald’s is a great step in extending their juice-based beverages under Minute Maid with a no added sugar, preservatives & colours free proposition that perfectly complements a happy meal.
Report : Anustup Kundu