Mobile Marketing Powerhouse Brings Real-Time Campaign Personalization to Shopify Users

News Desk, News Nation 360 : CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced today its integration with Shopify, a leading global commerce company that empowers business owners to build online stores and sell products. CleverTap customers will be able to use real-time Shopify data to create segments and personalize campaigns when building any web campaign in the CleverTap platform. Dave Dabbah, CMO of CleverTap said that this integration takes real-time campaign customization to the next level. With Shopify's industry expertise and core functionalities, on top of CleverTap's own best-of-breed platform, they'll be able to drive increased sales and retention for their customers with data-driven communications. The Shopify plug-in allows customers to send campaigns from a Shopify-powered website, including web push notifications, web pop-ups, and exit intents. Accounts integrated with Shopify now have the ability to send web push notifications through CleverTap without any manual integration, allowing for even more personalization for customers to segment based on past behaviour or personalize with event properties. The integration will further empower brands to seamlessly create campaigns without any coding or backend integrations. With access to more than 15 events (or core actions supported by Shopify) and 50 event properties (or attributes of a particular event), customers will be able to achieve maximum campaign personalization.

Report : Anustup Kundu