Motovolt Mobility To Enter South & North East India Markets
News Desk, News Nation 360 : Motovolt Mobility Pvt Ltd, a smart electric mobility company, will be expanding its footprints across South & Rest of East (including North East) starting the second quarter of the current financial year. The company aims to build a pan India presence through an omnichannel Go To Market (GTM) plan which includes exclusive stores, Multi Brand Outlets, Modern Trade and enhancement of Online presence. Motovolt plans to open 100 plus exclusive showrooms across India during the current fiscal, of which 25% will be opened in West Bengal & the Rest of the East. The company plans to introduce E-Bikes during the third quarter of this year. Motovolt has tied up with METRO Cash & Carry India for being the Partner for product display, promotion, and selling, across all their stores in India. The company opened its first exclusive Motovolt Store and Experience Centre in Taratala (Kolkata). They have also tied
up with Spencer’s and had opened 3 stores in a shop in shops format at Spencer’s Hyper Stores in Kolkata and West Bengal. In the B2B space, they have already had successful pilots and tie-ups with various food delivery, pharma delivery platforms as well as India Post and aim to strengthen B2B partnerships further. The company has achieved 95% offline & 5% online sales since the launch. Tushar Choudhary, Founder Director, Motovolt Mobility Pvt Ltd. said that the market response to Motovolt Smart E-Cycles has been very encouraging since the launch. The customers who are using the e-cycles are highly satisfied. Though Covid and the subsequent lockdown have affected them in terms of their expansion plans in other districts of West Bengal and South India but the demand for cycles has definitely increased due to lack of public transport options and also because people are now more conscious and prefer their personal mode of commute. They are planning to raise funding from the market for which they are in an advanced stage of talks with some institutional investors. The fund raised will be primarily used to realize multiple priorities such as New Product Development (NPD) & Consumer Awareness.
Pic : Courtesy
Report : Anustup Kundu