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Mountain Dew Appointed Mahesh Babu as their New Brand Ambassador

News Desk, News Nation 360 : Mountain Dew® has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew® announced celebrated actor and superstar Mahesh Babu as its brand ambassador. This high-voltage partnership between Mountain Dew® and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand. Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew® & Sting®, PepsiCo India said that they are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as they look to expand the brand’s footprint. They are excited for Mountain Dew’s journey in 2022 as they gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped. Over the years, Mountain Dew® has cemented its brand messaging amongst the youth. The brand philosophy elaborates that while every individual is faced with fear, real heroes are those who have the courage who face the challenge head-on and emerge as winners. Mahesh Babu, on the other hand, has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India. This vibrant collaboration will engage consumers across India in a blockbuster summer in 2022 with more adventure, more excitement, and more courage.

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Pic : Courtesy

Report : Anustup Kundu