Mountain Dew Announced about their Summer Campaign

Hrithik Roshan is in their Summer Campaign

News Desk, News Nation 360 : As a brand that has always maintained that the difference between ordinary & extraordinary is the decision to move beyond fears & self-doubt; Mountain Dew is once again set to inspire the youth of India to overcome their fears through its Darr Ke Aage Jeet Hai campaign this year. Shot by acclaimed director Siddharth Anand of War fame, the film captures the dilemma & determination of Hrithik Roshan as he gets set to perform grand and larger than life stunt. The thrilling film opens with the action hero on the set of a shoot. Expected to perform a daredevil motorcycle stunt, fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew and takes the challenge head-on.

The film is a reiteration of Mountain Dew’s belief that in the face of any challenge there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that set’s the real heroes apart from the rest. Speaking about his experience shooting the TVC, Hrithik Roshan said that a true hero is one who can push his own boundaries and eventually overcome fear. Movie actors are thought to be fearless and invincible. But there have been times when hearing about a stunt or an action sequence has left him questioning whether he would be able to pull it off. He has learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. He strongly believes in Mountain Dew’s philosophy of Darr Ke Aage Jeet Hai and he is  thrilled to be reunited with Siddharth Anand to bring this philosophy alive on screen.


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