New Developments & Future Plans of Palsons Derma's Neolayr
News Desk, News Nation 360 : A new range of premium skincare brands has forayed into the market of Kolkata in the presence of its brand ambassador actress, Priyanka Sarkar along with Siddhartha Paul, Executive Director of Palsons Derma at a Press conference in the Park Hotel. Palsons Derma is among the upcoming pharmaceutical companies in India with national coverage and international standards. The ISO 22716 Certified Company is also the first company from Eastern India to win the most prestigious and much-coveted Quality Excellence Award from IDMA (Indian Drug Manufacturers’ Association). Addressing the Media during the Press Conference Siddhartha Paul, Executive Director of Palsons Derma said that they aim to reach every home in the nation with Neolayr, a range of affordable high-end skincare and hair care formulations designed with rich experience and expertise. Currently, they’re operating in West Bengal. An investment of Rs. 100 crores have been earmarked in the three years, the major investment being for setting up the plant, expansion of the field force and promotion of the brand. They expect to
achieve a turnover of Rs. 300 crores by 2025. The range of products would include face wash, moisturizers, hand cream, foot cream, lip balm, sunscreens, calamine lotions, hair oil, serums, shampoos. In terms of manufacturing, they are already in the process of building their new factory at Gurap (West Bengal) which will further help them to cater to the high demand of increased production. Palsons Derma has a chain of skincare Clinics, named Wizderm Speciality Skin and Hair Clinic in Kolkata, where they focus on Skin Care that is Safe, Easy, and uncompromised with a state of the art clinical and aesthetic infrastructure which ensures gold standard treatments. Wizderm is also an approved learning centre for budding dermatologists from across the country. With these three decades of experience in both the manufacturing and the service sector, Palsons Derma is now prepared to venture into the consumer market through its homegrown brand NEOLAYR, thereby completing the full circle of skin cure and skincare needs.
Pic : Courtesy
Report : Anustup Kundu